Social Fishing is now not only a hub for all your freshwater fishing information… it’s a place where you can buy quality Murray Cod and FRESHWATER FISHING LURES AND GEAR! We received a lot of messages from you over recent years about not being able to find a place to buy good quality native lures… so we listened and built the Social Fishing Store! We are stocking the best native lures available and will continue to grow with more and more brands.